February 29, 2012

DiorMag debuts today


www.diormag.com
DIOR, THE MAGAZINE
Dior’s new venture DiorMag went live today (www.diormag.com).  The magazine is designed to document the brand and its products.  It showcases some high resolution images, and videos of the house designs along with editorials on the fragrances and its sources.  According to WWD, Dior hopes to update the site almost daily and it has employed a full time editor, whose name has not been released. 


I checked it out and honestly it looks more like a blog than anything else, there’s nothing innovative that would make me come back for more.  Yes, there are some very nice images and videos but that’s about it.  I have a different concept of what an online magazine should look like.  It should be a replica of the print version but with the advantage of active links.  I honestly don’t get it.  I’d rather check out the countless number of websites that showcase his work on the runways.  The concept of an online magazine should be a replica of the print version but with the advantage of active links.  One such example is the beautiful www.Matchbookmag.com .   Just like the print versions it comes out once a month and it’s FREE.  It’s a beauty of a magazine with great articles and interesting people.  Check it out when you get a chance you won’t be disappointed.